ERIKA GRUBER

A bit about me 🎨

I'm a UX/UI Designer passionate about creating impactful digital experiences through art, AI, and design.

With a background rooted in visual arts and motion design, I bridge aesthetic craft with functional systems. I focus on turning complex workflows into seamless, engaging user journeys that drive real business value.

I have 6+ years of experience designing web, mobile, and cross-platform products across B2B and consumer markets.

I currently lead design at Leica Geosystems (Hexagon), where I built the company’s design system and style guide from the ground up.

I partner closely with engineering and product management from initial discovery through launch, always looking for the next complex problem to solve. Based in Zurich, Switzerland.

Get in touch

Crafting scalable product experiences, design systems, and brand identities.

UI/UX & Product Design

Design Systems

Product Strategy

User Research

Brand Identity

Resume

work experience

UX/UI Designer – Leica Geosystems, Hexagon

DEC 2021 – PRESENT   Full-time, Zurich

At Leica, a global leader in geospatial technologies, I design cross-platform software solutions.

- Led the full design process for several web applications focused on 2D/3D datacapture and asset inspection, improving usabilit y by 20%.
- Drove the creation of the Hexagon design system end-to-end and authored the Leica st leguide, establishing design consistency across teams and products company-wide.
- Conducted user research and translated insights into personas, flows, and storyboards, contributing to greater design maturity across the company.
- Collaborated closely with hardware, software, and product teams to delivercohesive experiences across web, mobile, and desktop.
- Advocated for user-centered design in a highly technical B2B environment.

UX/UI Designer – Circled

APR 2021 – DEC 2021   Full-time, Zurich

Circled is a mobile marketplace for discovering unique, second-hand, and localproducts.
- Led the UX and visual design process for mobile and web — from wireframesand prototypes to final high-fidelit y mockups — acting as the sole Interaction Designer.
- Crafted and iterated on micro-interactions and visual identity systems to ensure a consistent, premium brand experience across all touchpoints.
- Ran user interviews and usability testing to validate design decisions; synthesized findings into actionable improvements aligned with business goals.
- Collaborated with product managers and engineers to ensure design solutionswere technically feasible and visually on-brand at handoff.

UX Designer – iCall.ru

JUNE 2020 – APR 2021   Full-time, Saint-Petersburg

- Designed and optimized key user flows including booking, profiles, and scheduling across web, iOS, and Android platforms.
- Delivered UX—from wireframes and prototypes to testing and developer handoff.
- Synthesized user feedback into actionable design decisions to improve usability and conversion.
- Collaborated closely with PMs and engineers to ensure design consistency and technical feasibility.

EDUCATION

BA, International Relations — PSLU, Russia (2015–2019)

Harvard Business School Online — Design Thinking and Innovation

Google — Introduction to AR & VR Design

SKILLS

User-centred design
UX research
Information architecture
Journey mapping
Wireframing
High & low-fidelity prototyping
Usability testing
Visual design
Micro-interactions
Design systems scaling
WCAG/accessibility
Storyboards
Cross-Functional collaboration
Workshop facilitation

tools

Figma, Framer, Miro, Adobe Creative Cloud, HTML/CSS, Lovable, Claude Code.