ERI GRUBER

Hi, I’m Erika, let me share a bit about myself!

I'm a UX Designer passionate about creating art that improves lives.

Ever since my childhood, I have been interested in the visual arts, computer graphics and animations.

I’ve transformed these passions into my profession. I create a better user’s experience, by enabling users to go through the most exiting and easy journey.

I work at Leica, focusing on autonomous laser scanning technology.

At Leica I’m responsible for autonomous laser scanner experiences.

In this role, I have designed various user-facing products, including AR and VR-focused technologies and many other reality capture applications.

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I create digital products, web design and branding.

Digital Strategy

‍Branding

‍User Experience‍

‍Web Design

3D Design

Resume

work experience

UX/UI Designer / Leica

DEC 2021 – PRESENT   Full-time, Zurich

At Leica, a global leader in geospatial technologies, I design cross-platform software solutions.

- Led the full design process for several web applications focused on 2D/3D data capture and asset inspection, improving usability by 20%.
- Conducted user research and translated insights into personas, flows, and storyboards—contributing to greater design maturity across the company.
- Maintained and scaled the design system, ensuring consistency across teams and products.
- Collaborated closely with hardware, software, and product teams to deliver cohesive experiences across web, mobile, and desktop.
- Advocated for user-centered design in a highly technical B2B environment.

UX Designer / Circled Inc.

APR 2021 – DEC 2021   Full-time, Zurich

Circled is a video-first mobile marketplace for discovering unique, second-hand, and local products:

- Led the end-to-end UX process for the iOS, Android, and web apps—from research to testing and implementation.
- Designed prototypes with focus on users, developed the visual identity and micro-interactions to support brand storytelling and engagement.
- Conducted user interviews and usability tests to validate product direction and refine interactions.
- Balanced business goals and user needs while collaborating with product managers and engineers.

UX Designer / iCall.ru

JUNE 2020 – APR 2021   Full-time, Saint-Petersburg

- Designed and optimized key user flows including booking, profiles, and scheduling across web, iOS, and Android platforms.
- Delivered UX—from wireframes and prototypes to testing and developer handoff.
- Synthesized user feedback into actionable design decisions to improve usability and conversion.
- Collaborated closely with PMs and engineers to ensure design consistency and technical feasibility.

EDUCATION

Harvard Business School | Design Thinking and Innovations

Foundations of UX Design |  Google

Introduction to AR & VR Design | Google

SKILLS

UX Research
Information Architecture
Journey Mapping
DesignSystems
Prototyping
Wireframing
Usability
Testing

Low to High-fidelity Design
Illustrations
Logos design

tools

Figma, Blender, Miro, Adobe Creative Cloud, InDesign, Framer, Zeplin, HTML, CSS