ERI GRUBER

Hi, I’m Erika, let me share a bit about myself!

I'm a UX Designer passionate about creating arts.

Ever since my childhood, I have been interested in the visual arts, computer graphics and animations.

I’ve transformed these passions into my profession. I create a better user’s experience, by enabling users to go through the most exiting and easy journey.

Hi, I'm Erika — a UX/UI designer with 6+ years designing web, mobile, and cross-platform products across B2B and consumer markets.

I currently lead design at Leica Geosystems (Hexagon), where I built out the company's design system and styleguide from the ground up.

Outside of client work, I partner closely with engineering and product teams to take ideas from research through launch — and I'm always looking for the next hard problem to design my way through. Based in Zurich, Switzerland.

Get in touch

I create user experience, user interface design and branding.

Digital Strategy

‍Branding

‍User Experience‍

‍Web Design

3D Design

Resume

work experience

UX/UI Designer – Leica Geosystems, Hexagon

DEC 2021 – PRESENT   Full-time, Zurich

At Leica, a global leader in geospatial technologies, I design cross-platform software solutions.

- Led the full design process for several web applications focused on 2D/3D datacapture and asset inspection, improving usabilit y by 20%.
- Drove the creation of the Hexagon design system end-to-end and authored the Leica st leguide, establishing design consistency across teams and products company-wide.
- Conducted user research and translated insights into personas, flows, and storyboards, contributing to greater design maturity across the company.
- Collaborated closely with hardware, software, and product teams to delivercohesive experiences across web, mobile, and desktop.
- Advocated for user-centered design in a highly technical B2B environment.

UX/UI Designer – Circled

APR 2021 – DEC 2021   Full-time, Zurich

Circled is a mobile marketplace for discovering unique, second-hand, and localproducts.
- Led the UX and visual design process for mobile and web — from wireframesand prototypes to final high-fidelit y mockups — acting as the sole Interaction Designer.
- Crafted and iterated on micro-interactions and visual identity systems to ensure a consistent, premium brand experience across all touchpoints.
- Ran user interviews and usability testing to validate design decisions; synthesized findings into actionable improvements aligned with business goals.
- Collaborated with product managers and engineers to ensure design solutionswere technically feasible and visually on-brand at handoff.

UX Designer – iCall.ru

JUNE 2020 – APR 2021   Full-time, Saint-Petersburg

- Designed and optimized key user flows including booking, profiles, and scheduling across web, iOS, and Android platforms.
- Delivered UX—from wireframes and prototypes to testing and developer handoff.
- Synthesized user feedback into actionable design decisions to improve usability and conversion.
- Collaborated closely with PMs and engineers to ensure design consistency and technical feasibility.

EDUCATION

BA, International Relations — PSLU, Russia (2015–2019)

Harvard Business School Online — Design Thinking and Innovation

Google — Introduction to AR & VR Design

SKILLS

User-centred design
UX research
Information architecture
Journey mapping
Wireframing
High & low-fidelity prototyping
Usability testing
Visual design
Micro-interactions
Design systems scaling
WCAG/accessibility
Storyboards
Cross-Functional collaboration
Workshop facilitation

tools

Figma, Framer, Miro, Adobe Creative Cloud, HTML/CSS, Lovable, Claude Code.